Archive for the ‘Government’ Category:

A year on Entanet review the ASA broadband advertising guidelines

{ Posted on May 07 2013 by Claire Dutton }
We  discussed the details of the ASA guidelines on advertising broadband and the likely impact on our partners, end users and the industry when they first came out. We came to the conclusion that although we recognised that the ASA ...Read More »

Our opinion on 2012

{ Posted on Jan 04 2013 by Claire Dutton }
We think it’s safe to say there were three main talking points of 2012; superfast broadband, controversial legislation and a dramatic increase in the popularity of hosted services, all of which we covered in detail on our popular opinion blog. Superfast ...Read More »

Are you ready for the EU Cookie Law?

{ Posted on Apr 30 2012 by Claire Dutton }
Categories : Government, Strategy
Following the controversial introduction of the ASA (Advertising Standards Authority) and CAP (Committee of Advertising Practice) guidelines for the advertising of broadband speeds, the next challenge for channel resellers, taking effect from 26th May, is the requirement imposed by the ...Read More »

Are you prepared for the new broadband advertising guidelines?

{ Posted on Apr 02 2012 by Claire Dutton }
Categories : Broadband, Government
Currently, virtually every provider advertises broadband speeds based on the theoretical maximum the technology can support (e.g. up to 24Mbps for ADSL2+), but from 1st April new guidelines from the ASA (Advertising Standards Authority) and CAP (Committee of Advertising Practice) ...Read More »