The importance of realistic expectations

{ Posted on May 06 2014 }
Categories : Broadband, Strategy

Keeping customers happy for the full life of their service can be tricky, especially with something as potentially crucial to their business as broadband connectivity. A drop in performance or a delay in correcting an issue can be detrimental to your relationship with them.

Realistic expectations

Realistic expectations

This is particularly true if they have unrealistic expectations, often caused by a lack of understanding of the nature of the technology and the processes and organisations involved in issues such as fault fixing. That’s why we believe it’s vitally important to set realistic expectations from the beginning. In the long term it will inevitably help you to retain a good working relationship with your customers, build trust and protect your reputation. Even though you might be concerned that doing so may jeopardise the sale in the first place.

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