What does 2014 hold in store?

{ Posted on Nov 29 2013 }
Categories : Christmas, New Product, Strategy

We’re not psychics or anything but like many others we have our own beliefs about what 2014 has in store for us in the connectivity market, especially now that the economy is on the up.
Computing and communications hardware has advanced to the point where we now expect a fluid experience from interaction with our devices. The aim of connectivity providers is to deliver the same fluid, no-wait experience to customers wanting to access information and lead their everyday lives online, both socially and in their work. It is therefore inevitable that our appetites for bandwidth will continue to rise the same way they did for the processor speed in the previous decade.

What does 2014 hold in store?

What does 2014 hold in store?

Our ever-growing use of hosted services, ecommerce, email and the Internet generally as the core platform for communication in business is the very reason why there will always be a need for a wired approach to connectivity, especially when it comes to those hidden high speed optical cables.

Like 2013, the year ahead won’t really see many new technologies introduced into the market. Rather, in our slowly recovering economy, the channel will be making the most out of existing technologies and continue trying to keep costs low. However, the evolution of the cloud, the improving connectivity platforms, integrated voice, video and communications and the hardware and software that support them could spell a particular success in the market.

Fibre broadband will be on the rise as the government races to meet its targets for the BDUK and will soon become “the new normal” instead of copper DSL. Fibre adoption doubled in the last year and the year ahead will increase further as we see the gradual move from watching broadcast television to watching on demand video. In the business market it’s organisations’ focus on enabling employees to be more efficient, serve customers better and control if not reduce costs that’s the catalyst. We will certainly see more resellers riding on the back of the massive media campaigns aimed at raising awareness of fibre broadband amongst consumers.

The market will continue to develop and resellers will increasingly need to develop their specialism as the market becomes more competitive. This doesn’t necessarily mean focusing on a defined vertical market. Rather, we expect successful resellers will define what they want to be known for in the market in terms of the complete solutions they sell that serve the common as well as specific needs of particular sorts of customers. Importantly, they’ll work closely with their specialist connectivity provider to develop and implement solutions that deliver on customers’ expectations.

What’s important though is that everyone involved is focused on doing what they do best and delivering a quality solution to make customers happy. This need for quality will see more collaborative relationships forming, whereby skills can be merged and capitalised on. The success of those closest to the customer will increasingly be a consequence of their ability to demonstrate affinity with the needs in particular customer groups. By focusing on value and their expertise in providing the answers, longer term relationships will be the reward which in turn will yield healthier margins.

What do you think?

We’d like to know what you think the future holds in the connectivity market in 2014. Please leave us a comment below.

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